Kayla Baby
a brand for a short film by Clark Comstock
Problem
The producers of Kayla Baby need a poster and cohesive branding that reflect the film’s eerie, isolated atmosphere while also conveying its emotional depth and the connections between characters, both in print and online.
solution
Kayla Baby’s branding uses moody, symbolic visuals to reflect the film’s emotional tension. The poster design and social media assets share a cohesive look through color, composition, and expressive typography.
design considerations
The short film is mysterious and heartbreaking. The branding needs to create that same feeling for the viewer.
The director of Kayla Baby created some design elements in the film's title sequence and credits. The poster needed to reflect this.
Everyone involved in the film needed credit on the poster in a readable and aesthetically pleasing way.
Left: Director Clark Comstock and Producer Clare Foley hang the poster at Slamdance Film Festival.
Right: Social media visuals adapted from the poster design.
