Incervia

a brand for a IUD insertion device

Problem

The team behind a more comfortable medical device for IUD insertion needed a name and visual identity that balanced professionalism with empathy. The branding had to feel trustworthy to physicians while remaining approachable to patients.

solution

The name Incervia and a simple brand system were developed to reflect the device’s clinical purpose and patient-centered mission. The branding emphasizes clarity, care, and innovation, helping the team communicate their concept with confidence.

design considerations

  1. The v in the logotype is shaped to subtly resemble a uterus, reinforcing the product’s purpose in a simple, symbolic way.

  1. A purple color palette was chosen instead of pink to avoid gender stereotypes while maintaining warmth and approachability.

  1. The overall branding balances clinical clarity with softness to communicate both medical credibility and patient empathy.

design considerations

  1. The v in the logotype is shaped to subtly resemble a uterus, reinforcing the product’s purpose in a simple, symbolic way.

  1. A purple color palette was chosen instead of pink to avoid gender stereotypes while maintaining warmth and approachability.

  1. The overall branding balances clinical clarity with softness to communicate both medical credibility and patient empathy.

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