Glydn Transportation
a brand for an NEMT company
Problem
GLYDN Transportation, an up-and-coming non-emergency medical transportation (NEMT) company, needed a clear logo and brand identity to reflect its values of high-quality, dignified customer service.
solution
A custom wordmark and logomark were created for GLYDN Transportation to deliver an elegant design that conveyed trust, professionalism, and the company’s commitment to dignified service.
design considerations
The wordmark was designed to be clean and legible, with subtle movement added to convey energy and approachability.
Black was selected as the primary color to differentiate GLYDN from competitors’ primarily white vans, while communicating sophistication and trustworthiness.
Designed to be eye-catching and reputable for potential employees, while maintaining a dignified experience for clients.
